What are the legal, copyright, and disclosure rules for AI-generated marketing content?

Three layers to know: India's amended IT Rules now require synthetically generated content to be clearly and prominently labelled, with platforms rolling out 'Made with AI' tags; in the US, the FTC bans AI-generated fake reviews and testimonials and New York now requires disclosure of synthetic performers in ads; and pure AI output gets no copyright protection, only your human-authored contributions do. The practical rules: label realistic synthetic humans, never fake a testimonial, keep records of your creative input, and own your reference assets.

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