Consumer startups in London

consumer growth VC

London consumer-growth investor founded 2004, backing food & hospitality, wellbeing, sport/fitness, travel and e-commerce brands. Portfolio spans Rapha, Soho House, LEON, Honest Burgers, Finisterre, Vinterio...

Marcia Kilgore

Membership 'buyers club' beauty brand founded 2017 by serial entrepreneur Marcia Kilgore (Bliss, Soap & Glory, FitFlop). Members pay a subscription to buy luxury-grade cosmetics near manufacturing cost, with...

Aron Gelbard & Ben Stanway

Founded 2013 by Aron Gelbard and Ben Stanway, Bloom & Wild pioneered letterbox flower delivery and 'thoughtful' gifting via app. In 2021 it acquired bloomon (Netherlands) and Bergamotte (France) to become Eu...

Kevin Glynn & David Nolan

Fresh, human-grade dog-food subscription (a 'HelloFresh for dogs') founded 2016 by Kevin Glynn and David Nolan. Has raised $560m+ total, including a £280m ($354m) round in 2023 from General Atlantic and L Ca...

London fintech (~$138m raised; EQT Ventures, Balderton, LocalGlobe) offering an AI chat-based money assistant aimed at Gen Z, with most users in the US and ~$150m ARR. Reportedly eyeing a fresh raise and a U...

Frederic Court (consumer VC)

Consumer-focused venture and growth firm founded 2015 by Frederic Court (ex-Advent Ventures), investing at the intersection of technology and creativity in digital consumer brands and platforms. Manages $1.2...

Richard Reed, Adam Balon, Jon Wright & Katie Marraché (consumer VC)

Early-stage consumer-brand and FMCG venture fund founded 2012 by the Innocent Drinks founders after their $700m+ Coca-Cola exit. Raised a £100m fund in 2022; backers of challenger brands including Deliveroo,...

Lucas London & Sam Bradley

Direct-to-consumer sustainable home-decor brand (low-VOC water-based paints, FSC wallpapers, blinds) co-founded 2019–20 by Lucas London and Sam Bradley. Raised a £15.6m ($22m) Series A led by OMERS Ventures ...

Steven Mendel & Guy Farley

Digital-first pet insurance brand; parent ManyGroup founded 2012 by Steven Mendel and Guy Farley, with the ManyPets consumer brand launched 2017. Reached unicorn status in 2021 after a £267.9m Series D at a ...

Taymoor Atighetchi

Design-led personalised stationery e-commerce brand founded May 2015 by Taymoor Atighetchi, selling customised notebooks, diaries, cards and wedding stationery on demand. Has sold 15m+ pieces, with diaries a...

Marisa Poster, Teddie Levenfiche & Levi Levenfiche

Matcha-powered natural energy-drink D2C brand launched 2021 by housemates Marisa Poster and brothers Teddie and Levi Levenfiche. Secured a Dragons' Den deal with Steven Bartlett and Peter Jones, then scaled ...

Grace Beverley

Sustainable activewear D2C brand founded 2019 by fitness entrepreneur Grace Beverley (Forbes 30U30), using upcycled and recycled materials at accessible price points. Backed by consumer VC Active Partners an...

Virgin Group (founding)

Digital rail and coach ticketing platform launched 1997 by Virgin Group as thetrainline.com, now selling tickets and railcards across Europe via app and web. IPO'd on the London Stock Exchange in June 2019. ...

Freddy Ward & Charlie Bowes-Lyon

D2C refillable natural deodorant brand launched August 2019 by Freddy Ward and Charlie Bowes-Lyon, built on plastic-free paper refill cartridges. Hit £1m sales in its first three months and became the UK's N...

Asi Sharabi, David Cadji-Newby, Pedro Serapicos & Tal Oron

Personalised children's-book publisher and tech business founded 2013 as Lost My Name (rebranded Wonderbly 2017). Has sold 8m+ books in 169 countries across 11 languages via a print-on-demand D2C model. Acqu...

Sten Saar, Harry Franks & Stuart Kelly

Founded 2016 by ex-Deliveroo staff to insure gig-economy and commercial drivers/fleets with flexible, usage-based cover. A $150m Series C in March 2021 made it the UK's first insurtech unicorn ($1.1bn). Lond...

Tim Spector, Jonathan Wolf, George Hadjigeorgiou

Founded 2017, a personalised-nutrition company pairing at-home microbiome and blood-glucose/lipid testing with an app that scores foods and coaches diet. Grew out of the COVID Symptom Study; raised ~£90M to ...