Ecommerce & commerce startups in London

Marcia Kilgore

Membership 'buyers club' beauty brand founded 2017 by serial entrepreneur Marcia Kilgore (Bliss, Soap & Glory, FitFlop). Members pay a subscription to buy luxury-grade cosmetics near manufacturing cost, with...

Aron Gelbard & Ben Stanway

Founded 2013 by Aron Gelbard and Ben Stanway, Bloom & Wild pioneered letterbox flower delivery and 'thoughtful' gifting via app. In 2021 it acquired bloomon (Netherlands) and Bergamotte (France) to become Eu...

Alex Chesterman (legacy)

Online used-car retailer founded 2019 by Zoopla/LoveFilm founder Alex Chesterman. Listed on NYSE via SPAC in 2021 at a ~$8bn valuation, then collapsed ~99% and fell into administration in May 2024. The Cazoo...

Simon Beckerman

Gen-Z resale/social-commerce marketplace for secondhand fashion, founded 2011 by Simon Beckerman (moved HQ from Italy to London in 2012). Etsy acquired Depop for $1.6bn in 2021 — its most expensive acquisiti...

Lucas London & Sam Bradley

Direct-to-consumer sustainable home-decor brand (low-VOC water-based paints, FSC wallpapers, blinds) co-founded 2019–20 by Lucas London and Sam Bradley. Raised a £15.6m ($22m) Series A led by OMERS Ventures ...

Tom Leathes, Alex Buttle & Harry Jones

Used-car marketplace founded July 2017 by the Top10.com team (Tom Leathes, Alex Buttle, Harry Jones), connecting private sellers to dealers via daily online auctions. Reached unicorn status in November 2021 ...

Taymoor Atighetchi

Design-led personalised stationery e-commerce brand founded May 2015 by Taymoor Atighetchi, selling customised notebooks, diaries, cards and wedding stationery on demand. Has sold 15m+ pieces, with diaries a...

Grace Beverley

Sustainable activewear D2C brand founded 2019 by fitness entrepreneur Grace Beverley (Forbes 30U30), using upcycled and recycled materials at accessible price points. Backed by consumer VC Active Partners an...

Virgin Group (founding)

Digital rail and coach ticketing platform launched 1997 by Virgin Group as thetrainline.com, now selling tickets and railcards across Europe via app and web. IPO'd on the London Stock Exchange in June 2019. ...

Sandrine Zhang Ferron

Online marketplace for pre-owned vintage and antique furniture, lighting and homeware, founded 2015 by Sandrine Zhang Ferron. Grown to 1,850+ vintage sellers across 30+ countries, positioning as the UK's lea...

Freddy Ward & Charlie Bowes-Lyon

D2C refillable natural deodorant brand launched August 2019 by Freddy Ward and Charlie Bowes-Lyon, built on plastic-free paper refill cartridges. Hit £1m sales in its first three months and became the UK's N...

Asi Sharabi, David Cadji-Newby, Pedro Serapicos & Tal Oron

Personalised children's-book publisher and tech business founded 2013 as Lost My Name (rebranded Wonderbly 2017). Has sold 8m+ books in 169 countries across 11 languages via a print-on-demand D2C model. Acqu...

Joe Falter & Navid Hadzaad

Premium quick-commerce convenience retailer founded 2020 by Joe Falter and ex-Amazon/Rocket Internet's Navid Hadzaad, delivering snacks, drinks and essentials in ~20 minutes 24/7 from dark stores. Raised a $...