Insurtech startups in London
The insurance-technology layer next to the City: motor, pet and embedded insurance names like Marshmallow, ManyPets and Zego.
6 companies building in Insurtech here.
Steven Mendel & Guy Farley
Founded 2012 as Bought By Many; pivoted to pet insurance and rebranded ManyPets, becoming a UK online-claims pioneer with cover for pre-existing conditions. Raised a $350m Series D in 2021 at a ~$2bn valuati...
Oliver & Alexander Kent-Braham and David Goate
Founded 2017; a digital-first, data-driven car insurer that originally targeted expats/migrants underserved by incumbents. Reached unicorn status in 2021 and roughly doubled its valuation to ~$2bn in a later...
Cameron Shearer & Ben Rose
Founded 2015 (originally Digital Risks); subscription-based, flexible insurance for SMEs, sole traders and landlords, plus an advised broking arm (SuperscriptQ). Raised a $54m Series B in Jan 2023; first UK ...
London AI company (founded 2014) using computer vision to assess vehicle and property damage from photos for insurers, enabling instant repair/claims estimates. An earlier UK AI unicorn and a pioneer of appl...
Sammy Rubin
Founded 2016; gamified life/health/wellbeing group insurance for employers, rewarding healthy activity with its 'YuCoin' virtual currency and brand vouchers. Raised a $120m Series C in 2022 (Dai-ichi Life-ba...
Sten Saar, Harry Franks & Stuart Kelly
Founded 2016 by ex-Deliveroo staff to insure gig-economy and commercial drivers/fleets with flexible, usage-based cover. A $150m Series C in March 2021 made it the UK's first insurtech unicorn ($1.1bn). Lond...
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