Money, pricing & model

Your business model, what to charge, and whether the numbers work.

What founders use for money, pricing & model, ranked by how many answers lean on it.

  1. A candid founder conversation on building India's largest brokerage entirely on customer money, with no external capital. The... blume.vc Podcast · podcast episode Bootstrapping his way to build the largest online brokerage in India (Nithin Kamath) Blume Ventures Podcast (with Nithin Kamath) In 6 answers
  2. Madhavan Ramanujam has helped architect pricing for dozens of well-known companies, and here he walks through how real teams... Lenny's Podcast Podcast · About 1 hour 20 minutes The art and science of pricing (Madhavan Ramanujam) Lenny Rachitsky with Madhavan Ramanujam In 2 answers
  3. The Neon Show (formerly 100x Entrepreneur) is one of India's deepest founder-and-investor interview podcasts, covering pricing,... neon.fund Podcast · podcast series (200+ episodes) The Neon Show, Indian Founders on Pricing, Sales & Building Siddhartha Ahluwalia
  4. Instead of theory, this is hundreds of interviews with real solo founders who started a profitable business on the side of a... Apple Podcasts Podcast · episodes run 45 to 75 minutes Indie Hackers Podcast Courtland Allen
  5. Product Hunt reaches a global, product-curious crowd, so if your buyer is in India this episode grounds the decision in what... Practical Founders Podcast Podcast · Podcast episode, roughly 45 to 60 minutes Bootstrapped B2B SaaS in India Serving IT Services Companies, with Sandeep Kumar Greg Head
  6. Arvid Kahl built and sold a SaaS, then grew a real audience of tens of thousands almost entirely online, from outside any... Apple Podcasts Podcast · Ongoing series, most episodes 20 to 40 minutes The Bootstrapped Founder Arvid Kahl
  7. The Ken's Two by Two takes the pioneers (Capital Float, ZestMoney, Lendingkart) and asks why so many of India's first lending... Two by Two, The Ken Podcast · ~60 min listen What killed India's first fintech lenders? Rohin Dharmakumar and Arundhati Ramanathan
  8. For the practitioner gut-check on how much services revenue is actually healthy, SaaStr is the reference voice, and Jason... SaaStr Podcast · episodes roughly 25 to 40 min The Official SaaStr Podcast: SaaS, Founders, Investors Jason Lemkin
  9. Dan Balcauski is a full-time pricing operator, and this episode gets concrete about the machinery behind serving different... Better Done Than Perfect podcast Podcast · Podcast episode, around 30 to 40 minutes Pricing and Packaging for SaaS with Dan Balcauski Better Done Than Perfect (Userlist), with Dan Balcauski
  10. An Indian founder recounts running lifetime deals twice, selling $500k to 4,000 buyers on AppSumo, and then living with what... B2B SaaS Podcast Podcast · about 35 min listen How I sold lifetime deals worth $500k on AppSumo & why you should be careful with LTDs Ananay Batra (Listnr), on the B2B SaaS Podcast
  11. SaaSBoomi is the community of Indian SaaS founders, so when its hosts work through pricing plans (product, perceived value,... SaaSBoomi Podcast Getting SaaS Pricing Right (SaaSBoomi Podcast) SaaSBoomi (hosts Arvind Parthiban and Varun Shoor)
  12. An Indian founder who actually built and scaled a SaaS business at home talks bluntly about pricing, instead of a generic... The Neon Show Podcast 7 Myths About Selling B2B SaaS In India (ft. Unicommerce founder Kapil Makhija) Siddhartha Ahluwalia (host), Kapil Makhija (guest)
  13. Griffith bootstrapped ClickMinded to over 40,000 dollars a month while making the slow move from side project to full time, and... Indie Hackers Podcast Podcast · ~60 min Indie Hackers #112: From Side Project to Full-Time Founder with Tommy Griffith of ClickMinded Courtland Allen (Indie Hackers)
  14. A first-person founder account of building Zoho from rural India, outside the traditional urban centers, while staying private,... CXOTalk Podcast · ~45 min listen Zoho CEO Sridhar Vembu on Social Impact and Business Purpose (CXOTalk #842) Michael Krigsman (CXOTalk), with Sridhar Vembu
  15. Shalin Jain built HappyFox from India with a small team, went after global customers, and grew it to roughly 20M dollars in ARR... Practical Founders Podcast Podcast Bootstrapped Founder Shalin Jain of HappyFox on Building from India and Serving Global Customers Greg Head (host), Shalin Jain (guest)
  16. Two founders who built and scaled FundThrough talk through the same build-versus-outsource finance call you are weighing, and... Cash Flow & Tell Podcast · 39 min When is it Time to Hire a CFO? Steven Uster and Deepak Ramachandran (Cash Flow & Tell)

The questions

Business models explained 18

How the money actually flows.

What business model should I choose for my startup? 3 → What's the difference between SaaS, marketplace, and transactional business models? 3 → How do I make money from a free product or freemium model? 3 → How does a marketplace actually make money and solve the chicken-and-egg problem? 3 → Should I sell to businesses (B2B) or consumers (B2C)? 2 → All 18 questions in Business models explained →
Pricing & packaging 18

Charge money. Charge more. Here's how.

How do I decide how much to charge for my product? 3 → What is a value metric and why does it matter for pricing? 2 → How many pricing tiers should I have and how should I package them? 3 → Am I charging too little for my product? 3 → How do I raise prices without losing my existing customers? 3 → All 18 questions in Pricing & packaging →
Unit economics & modeling 18

Know what a customer costs and earns.

What are unit economics and why do they matter? 3 → How do I calculate CAC (customer acquisition cost) and LTV? 3 → What is a good LTV to CAC ratio? 3 → What metrics should I actually track as an early-stage SaaS founder? 3 → How do I build a simple financial model or revenue projection? 3 → All 18 questions in Unit economics & modeling →
Bootstrapping & profitability 18

Grow on customer money, keep control.

Can I really build a successful startup without raising money? 3 → How do I bootstrap a startup with little or no money? 3 → How did Zoho and Zerodha bootstrap to billion-dollar companies? 3 → How do I reach profitability (or ramen profitability) as fast as possible? 3 → Bootstrapping vs raising VC, how do I decide? 3 → All 18 questions in Bootstrapping & profitability →
Startup finance & accounting 18

Keep the books, watch the runway.

What financial basics does every founder need to understand? 2 → What is burn rate and runway, and how do I calculate them? 2 → How should I manage cash flow so my startup doesn't run out of money? 3 → Do I need an accountant and proper bookkeeping from day one? 2 → What taxes and compliance do I need to handle as an Indian startup? 1 → All 18 questions in Startup finance & accounting →
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