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Build the product

Building your MVP

Build the smallest thing that tests the biggest risk.

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What actually counts as an MVP, and what's the smallest one I can get away with? An MVP is the least you can build (or fake) to test your single riskiest assumption, not a shrunken version of your dream product. Ask 'what's the ... Beginner 20 resources → How do I decide which features to cut from v1? Cut everything that doesn't help you learn whether people want the core thing. Pick the one workflow your earliest, most desperate customers need a... Beginner 18 resources → How long should building an MVP take? Weeks, not months. If your MVP will take more than 4-8 weeks, your scope is wrong, not your timeline. Airbnb, Stripe, and Twitch all launched narro... Beginner 19 resources → Should I build an MVP at all, or can I validate without one? If you haven't talked to ~20-30 potential customers yet, don't build anything, you're not validating, you're procrastinating in code. A concierge M... Beginner 20 resources → How do I get my first users for the MVP? Recruit them by hand, one conversation at a time, this is the whole point of an early startup. Go to where your users already are, DM them, email t... Beginner 17 resources → My MVP needs users to log in, pay, and get notifications. Should I build auth, payments, and email myself or glue together no-code and third-party tools? For a first MVP, buy or borrow everything that isn't the thing you're testing. Auth (Firebase, Clerk, Supabase), payments (Razorpay, Stripe), and e... Beginner 19 resources → I'm non-technical and can't afford a developer. Can I ship a real MVP with no-code tools, or will that trap me later? You can absolutely ship and even get paying users on no-code (Bubble, Glide, Softr, plus Airtable and Zapier), and for most first tests the migrati... Beginner 19 resources → I want to test my idea before writing any code. What actually is a landing-page or concierge MVP and how do I run one right? A landing-page MVP sells the promise and measures who clicks buy or signs up; a concierge MVP delivers the service manually behind the scenes while... Beginner 20 resources →

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