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Build the product

Building your MVP

Build the smallest thing that tests the biggest risk.

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What actually counts as an MVP, and what's the smallest one I can get away with? An MVP is the least you can build (or fake) to test your single riskiest assumption, not a shrunken version of your dream product. Ask 'what's the ... Beginner 20 resources → How long should building an MVP take? Weeks, not months. If your MVP will take more than 4-8 weeks, your scope is wrong, not your timeline. Airbnb, Stripe, and Twitch all launched narro... Beginner 19 resources → Should I build an MVP at all, or can I validate without one? If you haven't talked to ~20-30 potential customers yet, don't build anything, you're not validating, you're procrastinating in code. A concierge M... Beginner 20 resources → I want to test my idea before writing any code. What actually is a landing-page or concierge MVP and how do I run one right? A landing-page MVP sells the promise and measures who clicks buy or signs up; a concierge MVP delivers the service manually behind the scenes while... Beginner 20 resources →
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