We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 688 founders registered. Any city that reaches 20 interested founders is on too. See your city

Get your first customers

Cold outreach & email

Start conversations with strangers who need you.

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How do I write a cold email that people actually reply to? Keep it short, personal, and about them, not you. Nail a subject line that sparks curiosity, open with a specific reason you're reaching out to *th... Beginner 19 resources → How many times should I follow up before giving up on a cold prospect? More than you think, most replies come after the first email, not on it. Follow up persistently but politely, adding a little new value each time, ... Beginner 18 resources → Cold email or cold LinkedIn/DM, what works better for reaching first customers? Use whichever gets you in front of your specific buyer, and often combine them, a warm LinkedIn touch before a cold email lifts reply rates. Email ... Intermediate 19 resources → Is cold outreach even worth it, or is it just spam that hurts my brand? Done lazily it's spam; done well it's just starting a relevant conversation with someone who genuinely needs you. The difference is targeting and p... Beginner 19 resources → How do I build a targeted list of the right people to cold email? Define your ideal customer sharply, then hand-build a small list of exactly-fit prospects instead of blasting thousands. Use LinkedIn, community me... Intermediate 18 resources → What tools should I use to send and track cold outreach without spamming? For your first customers you often need nothing more than your normal inbox and a spreadsheet, send personal 1:1 emails and track replies by hand. ... Intermediate 20 resources → What should my very first cold email subject line actually say? Write the subject line last, and make it read like something a real person would type to another person, not a marketing broadcast. Short and speci... Beginner 19 resources → How do I write a cold email to an investor without sounding desperate? The best fundraising cold emails lead with traction or a sharp insight, not with how much you need money. Keep it to a few lines: what you're build... Intermediate 19 resources → Is it legal to cold email people in India, and do I need their consent first? For business-to-business outreach in India there's no blanket ban on emailing a stranger, but the DPDP Act and basic decency both point the same wa... Intermediate 18 resources → How do I find someone's email address when it isn't public? Start with the obvious: their site, LinkedIn contact info, or a plain guess at the company's email pattern (first@, first.last@), then verify befor... Beginner 19 resources → What's a good response rate for cold email, and how do I know if mine is broken? For well-targeted, personalized B2B cold email, a positive reply rate in the low single digits to around 5 percent is a reasonable working band, an... Intermediate 20 resources → Should I use my personal email and name or a company address for cold outreach? For founder-led outreach, a real person's name and face beats a faceless brand nearly every time, because strangers reply to humans, not to sales@y... Beginner 19 resources →

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