We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 684 founders registered. Any city that reaches 20 interested founders is on too. See your city
Get your first customers

Cold outreach & email

Start conversations with strangers who need you.

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How do I write a cold email that people actually reply to? Keep it short, personal, and about them, not you. Nail a subject line that sparks curiosity, open with a specific reason you're reaching out to *th... Beginner 19 resources → Cold email or cold LinkedIn/DM, what works better for reaching first customers? Use whichever gets you in front of your specific buyer, and often combine them, a warm LinkedIn touch before a cold email lifts reply rates. Email ... Intermediate 19 resources → How do I build a targeted list of the right people to cold email? Define your ideal customer sharply, then hand-build a small list of exactly-fit prospects instead of blasting thousands. Use LinkedIn, community me... Intermediate 18 resources → What should my very first cold email subject line actually say? Write the subject line last, and make it read like something a real person would type to another person, not a marketing broadcast. Short and speci... Beginner 19 resources → Is it legal to cold email people in India, and do I need their consent first? For business-to-business outreach in India there's no blanket ban on emailing a stranger, but the DPDP Act and basic decency both point the same wa... Intermediate 18 resources → How do I find someone's email address when it isn't public? Start with the obvious: their site, LinkedIn contact info, or a plain guess at the company's email pattern (first@, first.last@), then verify befor... Beginner 19 resources → Should I use my personal email and name or a company address for cold outreach? For founder-led outreach, a real person's name and face beats a faceless brand nearly every time, because strangers reply to humans, not to sales@y... Beginner 19 resources → What are the most common cold email mistakes that make people delete on sight? The killers are predictable: a wall of text, making it about you instead of them, a vague ask (let's hop on a call sometime), and a first line that... Beginner 20 resources →
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