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Starting Up › Cold outreach & email
First Customers (GTM)

Cold outreach & email

Start conversations with strangers who need you.

Level All Beginner Intermediate
Who's asking Everyone Launcher Grower Technical Solo Founder Non-Technical Founder Tier-2/3 India Founder
How do I write a cold email that people actually reply to? Keep it short, personal, and about them, not you. Nail a subject line that sparks curiosity, open with a specific reason you're reaching out to *th... Beginner 3 resources → Cold email or cold LinkedIn/DM, what works better for reaching first customers? Use whichever gets you in front of your specific buyer, and often combine them, a warm LinkedIn touch before a cold email lifts reply rates. Email ... Intermediate 2 resources → How do I build a targeted list of the right people to cold email? Define your ideal customer sharply, then hand-build a small list of exactly-fit prospects instead of blasting thousands. Use LinkedIn, community me... Intermediate 2 resources →

Starting Up is one corner of eChai. The founders reading this also meet at events across 25+ cities, show what they're building on Demo Day, and trade books and podcasts worth your time.

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