Customers & Research
Competitive & market research
Know the landscape better than the incumbents.
How do I research my competitors properly?
Go beyond their homepage: sign up, read their reviews, their churned-customer complaints, their job posts, and their pricing page. The gold is in w...
What if my customers say they have no competitors, is that good or bad?
Almost always bad, because it usually means the job isn't painful enough to spend money or effort on. If nobody's built anything, ask what people c...