We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 691 founders registered. Any city that reaches 20 interested founders is on too. See your city
Understand your customers

Competitive & market research

Know the landscape better than the incumbents.

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How do I research my competitors properly? Go beyond their homepage: sign up, read their reviews, their churned-customer complaints, their job posts, and their pricing page. The gold is in w... Beginner 2 resources → What if my customers say they have no competitors, is that good or bad? Almost always bad, because it usually means the job isn't painful enough to spend money or effort on. If nobody's built anything, ask what people c... Beginner 2 resources → Is it worth building a feature comparison matrix, or does it just make me copy my competitors? A comparison matrix is useful for one thing only: seeing where everyone piles on the same features so you can deliberately go somewhere else. It be... Beginner 2 resources → How much time should a solo founder actually spend on competitive research before just building? As a rough starting point, cap the first pass at a few focused days: enough to know who the top three players are, roughly how they price, and what... Beginner 2 resources → As a non-technical founder, how do I research a market where I don't understand the technical products my competitors sell? You don't need to understand the internals to research well, you need to understand what the product does for the buyer and where it falls short, w... Beginner 2 resources →
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