Understand your customers
Competitive & market research
Know the landscape better than the incumbents.
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How do I research my competitors properly?
Go beyond their homepage: sign up, read their reviews, their churned-customer complaints, their job posts, and their pricing page. The gold is in w...
Is it worth building a feature comparison matrix, or does it just make me copy my competitors?
A comparison matrix is useful for one thing only: seeing where everyone piles on the same features so you can deliberately go somewhere else. It be...
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