We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 691 founders registered. Any city that reaches 20 interested founders is on too. See your city
Understand your customers

Competitive & market research

Know the landscape better than the incumbents.

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How do I research my competitors properly? Go beyond their homepage: sign up, read their reviews, their churned-customer complaints, their job posts, and their pricing page. The gold is in w... Beginner 2 resources → What tools should I use to track competitors and market landscape? Start free and manual before you pay for anything: Google Alerts and their newsletter for moves, G2/Capterra reviews for weaknesses, Crunchbase for... Intermediate 2 resources → How do I size the market and figure out if it's big enough? Build it bottom-up, not from a scary McKinsey top-down number: who exactly is the customer, how many are there, what will they pay, and how will yo... Intermediate 2 resources → How do I do competitive research when my competitors are private and share almost no public numbers? Stop hunting for a leaked cap table and read the signals that are actually public: job postings (what they're building and where they're weak), pri... Intermediate 3 resources → Is it worth building a feature comparison matrix, or does it just make me copy my competitors? A comparison matrix is useful for one thing only: seeing where everyone piles on the same features so you can deliberately go somewhere else. It be... Beginner 2 resources → How do I tell the difference between a real competitor and a company customers only mention because it's famous? The competitor that matters is the one prospects actually consider and put budget against, not the household name they cite out of habit. Ask in ev... Intermediate 2 resources → How do I keep tracking competitors without it turning into a daily anxiety spiral that distracts me from my own product? Turn competitive watching from a compulsive habit into a scheduled ritual: batch it into one short review a week or every two weeks, write a two-li... Intermediate 2 resources →
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