Customers & Research
Competitive & market research
Know the landscape better than the incumbents.
How do I size the market and figure out if it's big enough?
Build it bottom-up, not from a scary McKinsey top-down number: who exactly is the customer, how many are there, what will they pay, and how will yo...
How do I understand the competitive landscape for an Indian market specifically?
Don't assume the US playbook maps onto India, pricing power, distribution, and willingness-to-pay are wildly different. Study who Indian customers ...