We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 691 founders registered. Any city that reaches 20 interested founders is on too. See your city
Understand your customers

Competitive & market research

Know the landscape better than the incumbents.

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How do I size the market and figure out if it's big enough? Build it bottom-up, not from a scary McKinsey top-down number: who exactly is the customer, how many are there, what will they pay, and how will yo... Intermediate 2 resources → How do I understand the competitive landscape for an Indian market specifically? Don't assume the US playbook maps onto India, pricing power, distribution, and willingness-to-pay are wildly different. Study who Indian customers ... Intermediate 2 resources → What are the most common mistakes founders make when sizing their market, and how do I avoid faking a big TAM? The classic mistake is starting from a giant global number and multiplying down with invented percentages (the 1% of a billion-dollar market trap),... Intermediate 3 resources →
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