First Customers (GTM)
Founder-led sales
Nobody sells your product better than you, yet.
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How much of my week should I spend on sales versus building the product in the early days?
If nobody is buying yet, sales and customer conversations should be the majority of your week, because a beautiful product nobody wants is the most...
How do I write cold emails and LinkedIn messages that founders actually get replies to?
A cold message gets replied to when it is obviously written for one specific person about their specific situation, not blasted to a list. Keep it ...