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Founder-led sales

Nobody sells your product better than you, yet.

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How is founder-led sales different for Indian founders selling to global (US) buyers? The fundamentals are identical, but the trust gap is bigger, early Indian SaaS founders win by being maniacally responsive, offering generous pilot... Advanced 2 resources → How do I sell in India where buyers negotiate hard on price and payments come in late? In many Indian B2B deals, negotiation and delayed payment are the culture, not a red flag, so build them into your pricing and cash planning instea... Intermediate 3 resources →