We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 701 founders registered. Any city that reaches 20 interested founders is on too. See your city

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Founder-led sales

Nobody sells your product better than you, yet.

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I'm a technical founder and I hate selling, do I really have to do sales myself? Yes, and you can't outsource it early. Nobody understands or believes in your product more than you, so nobody will sell it better, and doing sales... Beginner 18 resources → How do I run a sales call without sounding like a pushy salesperson? Stop pitching and start diagnosing, great founder sales is mostly asking sharp questions and listening. Use a SPIN-style approach: understand their... Intermediate 15 resources → How do I handle objections and prospects who go silent on me? Objections are buying signals, welcome them and ask questions to get to the real concern behind them. For ghosting, be shamelessly persistent and f... Intermediate 17 resources → What sales process should I follow if I've never sold anything before? Keep it simple: qualify hard, do a discovery call before ever demoing, tailor the demo to the problem they told you about, then ask for the close w... Intermediate 17 resources → How do I find my first 10 customers to sell to when I have zero network and no inbound? Your first 10 will not come from posting online, they will come from you personally reaching out to people who already have the problem you solve. ... Beginner 17 resources → What should my very first sales pitch actually say, and how long should it be? Skip the deck at first, a first pitch is a two-sentence problem statement plus a question: here is the painful thing I noticed, is that true for yo... Beginner 18 resources → How do I follow up after a good sales call without being annoying or looking desperate? Most deals die in the follow-up gap, not on the call, so treat follow-up as a service you owe the buyer, not a nag. Send a short recap the same day... Intermediate 19 resources → How do I keep a clean sales pipeline and track deals when I am the only salesperson? You do not need a fancy CRM on day one, but you do need one honest place where every live deal, its next step, and its next date all live, because ... Beginner 15 resources → How do I write cold emails and LinkedIn messages that founders actually get replies to? A cold message gets replied to when it is obviously written for one specific person about their specific situation, not blasted to a list. Keep it ... Intermediate 17 resources →

eChai Partner Brands The partnership →