First Customers (GTM)

Founder-led sales

Nobody sells your product better than you, yet.

Level All Beginner Intermediate Advanced
Who's asking Everyone Builder Launcher Grower Technical Solo Founder Non-Technical Founder Domain Expert Tier-2/3 India Founder Repeat Founder
When do I know it's time to hire a salesperson instead of doing it myself? Not until the motion is repeatable and you can predict it. A useful bar: do at least ~50 demos and hit a win rate around 20% or higher before you h... Advanced 2 resources →