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Founder-led sales
Nobody sells your product better than you, yet.
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When do I know it's time to hire a salesperson instead of doing it myself?
Not until the motion is repeatable and you can predict it. A useful bar: do at least ~50 demos and hit a win rate around 20% or higher before you h...
How do I price my product when I am selling it myself and have no comparable competitors?
In founder-led sales, price is a conversation, not a spreadsheet, so start higher than feels comfortable and let real deals correct you. Ask early ...
How do I follow up after a good sales call without being annoying or looking desperate?
Most deals die in the follow-up gap, not on the call, so treat follow-up as a service you owe the buyer, not a nag. Send a short recap the same day...
How do I sell to enterprises and large companies as a tiny unknown startup they have never heard of?
Big companies do not buy from unknown startups because of your logo, they buy because a specific internal champion decides you make them look good....
How do I sell in India where buyers negotiate hard on price and payments come in late?
In many Indian B2B deals, negotiation and delayed payment are the culture, not a red flag, so build them into your pricing and cash planning instea...
Should I offer a free trial, a paid pilot, or a discount to close my first customers?
Free trials attract tire-kickers, so early on a short paid pilot is usually better, even a small fee proves they have real budget and intent. Use a...
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