The rule for personal accounts created after 13 November 2023: run a closed test with at least 12 testers opted in for 14 days in a row before applying for production access.
Google's overview of running ads on YouTube through Google Ads: the goals you can choose and the formats, skippable, non-skippable, in-feed and Shorts ads.
Each YouTube ad format and how it is paid for: with cost-per-view bidding you pay when someone watches 30 seconds, the whole ad if shorter, or interacts; bumpers and non-skippable ads use target CPM.
YouTube's own help page for its built-in A/B test: creators can test and compare up to 3 titles and thumbnails on one video, and YouTube picks the winner.
Google's notice that Optimize and Optimize 360 are no longer available as of 30 September 2023, which is why older A/B testing guides that name it are out of date.
The policy Google judges reviews against: fake engagement, conflicts of interest such as competitors or former staff, off-topic content, harassment and more.
Google's own guidance on what decides where a business shows in local results: a complete, verified profile, accurate hours and category, photos, and responding to reviews.
Google's own steps for creating a profile at business.google.com/add or claiming one that already shows on Maps. It confirms adding or claiming a profile costs nothing.
The official page on verification: phone or text, email, live video call, video recording or postcard, with Google choosing which methods your business gets.
Google's page on generating a review link or QR code from your profile, with where to use it: receipts, thank-you emails, the end of a chat and a printed code in store.
YouTube's own page on joining the Partner Programme: 1,000 subscribers with 4,000 public watch hours in 12 months or 10 million Shorts views in 90 days, plus two-step verification, no active strikes and an AdSense for YouTube account.
YouTube's announcement of new YPP terms: from 1 February 2027 new applicants need 1,000 subscribers plus 8,000 watch hours in 365 days or 20 million Shorts views in 90 days, and current partners must accept new terms by 31 January 2027.
The full list of ways to earn inside the Partner Program, ads, Shopping, Premium revenue, memberships, Super Chat and Super Thanks, with each feature's minimum requirements.
The policies a channel must meet to earn. Since July 2025 the repetitious content rule is called inauthentic content and covers mass-produced, generic or repetitive videos.
Why a creator in India must submit US tax information in AdSense: without it Google may deduct up to 24% of total worldwide earnings; with it, withholding applies only to earnings from US viewers at a rate set by any tax treaty.
YouTube's page on tagging other brands' products in videos and earning commission. India is one of the eligible countries, and a channel must be in the Partner Program to be invited.
YouTube's explanation of its search ranking: relevance (title, tags, description, content), engagement such as watch time for that query, and quality signals of expertise and trust.
YouTube's own instructions for audio-first podcasters: submit your RSS feed and YouTube creates a video for each episode from your show art and adds new episodes automatically, in the countries where RSS ingestion is available.
Google's own conditions for showing AdSense ads on a blog: your own original content that meets AdSense programme policies, and you must be 18 or over. It explains hosted accounts for Blogger users.
How Shorts ad revenue is pooled and shared. Revenue from the Shorts feed goes into a Creator Pool split by each creator's share of engaged views in a country, and monetising creators keep 45% of their allocation whether or not they used music.
YouTube's rule for AI in your videos: realistic AI-generated or altered content must be labelled at upload, such as a real person saying something they did not, altered footage of a real event, or a realistic scene that never happened. Unrealistic content and minor edits need no label.
Every channel, wherever it is, must tell YouTube whether its videos are made for kids under YouTube's agreement with the US FTC and the COPPA law. The page explains what counts as made for kids and that setting it correctly is the creator's legal responsibility.
Google's help page for turning a form into a quiz: switch on 'Make this a quiz', set an answer key, assign points and feedback, and choose what people see after they submit.
Google's help page for appointment schedules: a booking page from a personal or Workspace account, payments through Stripe, up to 5 reminders an appointment, and some features reserved for eligible Workspace or Google One subscriptions.
Google's own limits for Docs, Sheets and Slides: a Google Sheet holds up to 20 million cells or 100 MB. Useful for knowing that size is rarely why a small business has to leave a spreadsheet.
Google's own help page for Tasks, the simple to-do list that comes with a Google account. It shows where Tasks lives (Calendar, Gmail, Chat, Drive and Docs side panels) and how to add subtasks, due dates and notifications.
YouTube's help page on public, private and unlisted videos. Unlisted videos can be seen and shared by anyone with the link but do not appear in search or on your channel's Videos tab.
