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Grow & market

Growth fundamentals & metrics

Measure what matters, grow what compounds.

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Who's asking Everyone Aspiring Founder Builder Launcher Grower Indie Hacker Technical Solo Founder Non-Technical Founder Domain Expert Anywhere Founder Repeat Founder

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What are the 'four fits' I need before growth compounds? Brian Balfour's model: market-product, product-channel, channel-model, and model-market fit all have to line up. Growth feels effortless when they ... Advanced 2 resources → Should I optimize my conversion funnel or my retention first when both look weak? Retention almost always comes first, because a better funnel just pushes more people into a bucket that is leaking. If people who reach your core v... Advanced 3 resources → When is it worth hiring a growth person or setting up a real growth process, versus keeping it founder-led? Keep growth founder-led until you have a retaining product and at least one channel that clearly works, because a growth hire cannot manufacture pr... Advanced 3 resources →
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