Grow & market
Growth fundamentals & metrics
Measure what matters, grow what compounds.
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What growth metrics should I actually track as an early-stage startup?
Track one North Star metric that captures real customer value (weekly active users, orders shipped, revenue retained) plus the inputs that move it....
How do I know if I have product-market fit before I try to grow?
Run the Sean Ellis survey: if 40% or more of users would be 'very disappointed' without your product, you likely have fit worth scaling. Below that...
Why did my marketing channel stop working after a few months?
This is Andrew Chen's Law of Shitty Clickthroughs: every channel decays as novelty fades and competitors pile in. Nothing's broken with you; the ch...
What is a good retention curve and how do I know if mine is flattening?
Plot the percent of a cohort still active by week or month since signup, not cumulative churn. A healthy curve drops fast at first then flattens in...
How do I tell whether my growth is real or just a spike from a launch or a discount?
Separate one-time bumps from underlying growth by watching your retained-cohort base and your organic (non-paid, non-promo) new users over several ...
When is it worth hiring a growth person or setting up a real growth process, versus keeping it founder-led?
Keep growth founder-led until you have a retaining product and at least one channel that clearly works, because a growth hire cannot manufacture pr...
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