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How much equity should I give a startup advisor?
For most early-stage advisors, think in tenths and quarters of a percent, roughly 0.25% to 1%, vesting over ~2 years, scaled to how deeply they eng...
How do I get real value out of the advisors I already have?
Advisors go stale when you treat them as an audience instead of a resource, so bring one specific, live problem to each conversation and send it ah...
Should I set up a formal advisory board, or just keep a few informal advisors?
At pre-seed and seed, skip the formal board. A named 'advisory board' with titles and equity grants creates admin, expectation, and cap-table clutt...
How do I know when an advisor or mentor relationship has run its course, and how do I gracefully end it?
An advisor who stops adding value but keeps vesting equity is a slow tax on your cap table and your time. Signs it is over: their advice is now gen...
How do I evaluate whether a well-known name actually adds value as an advisor or is just borrowing my traction for their portfolio?
A famous advisor with 40 logos on their profile is usually collecting equity, not giving time. Before you grant anything, run a diligence call: ask...
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