Grow & market

Paid acquisition basics

Buy customers profitably, or don't buy them.

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How do I stop platform-reported conversions from lying to me about what's actually driving sales? Meta and Google both over-claim credit, so if you add up every platform's reported conversions you'll spend more than you actually earned. Trust yo... Advanced 3 resources → Do I need to worry about a Meta ad account ban, and how do I protect against it? Yes, account and page bans happen more often than founders expect, sometimes wrongly, and losing your account mid-scale can freeze your whole acqui... Advanced 3 resources →
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