Grow & market
Paid acquisition basics
Buy customers profitably, or don't buy them.
Showing 7 of 18 questions. Clear filters
How do I calculate my target CAC before I've made a single sale?
Work backwards from your gross margin per customer and how many months you're willing to wait to earn it back. A common starting rule: keep custome...
What's the minimum data I need before I trust that a paid campaign is actually working?
Roughly 30 to 50 conversions per variation before you read anything into a result, and enough spend that you're not judging on 3 or 4 lucky sales. ...
Meta or Google ads first for a brand nobody is searching for yet?
If nobody is searching for what you sell, start with Meta (interest and behavior targeting create the demand), because Google search only captures ...
My cost per click looks fine but nobody buys. Where do I even start fixing this?
A cheap click that doesn't convert is almost always a landing page or offer problem, not an ad problem. Check the handoff first: does the page matc...
How much creative do I actually need to test, and how often should I refresh it?
Test a handful of genuinely different angles (not five tweaks of the same image) and let the platform find the winner rather than deciding yourself...
How do retargeting and cold prospecting budgets actually split when I'm just starting?
Early on, most of your budget has to go to cold prospecting because you have almost no audience to retarget yet. A common starting split is heavily...
What are the classic first-campaign mistakes that quietly waste my whole test budget?
The usual money-burners: killing ads before they have enough data, changing three things at once so you learn nothing, tracking nothing so you can'...
eChai Partner Brands
