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Grow & market

Paid acquisition basics

Buy customers profitably, or don't buy them.

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How do Indian D2C brands keep paid acquisition sustainable as CACs rise? Winning Indian D2C brands stop renting attention and build owned media, content engines, and community so they aren't fully dependent on Meta and G... Intermediate 2 resources → Meta or Google ads first for a brand nobody is searching for yet? If nobody is searching for what you sell, start with Meta (interest and behavior targeting create the demand), because Google search only captures ... Beginner 3 resources → How much creative do I actually need to test, and how often should I refresh it? Test a handful of genuinely different angles (not five tweaks of the same image) and let the platform find the winner rather than deciding yourself... Intermediate 3 resources → How do I judge whether an influencer or creator deal is really cheaper than running ads? Treat a creator deal like any other channel: divide what you paid by the customers or trackable outcomes it produced, and compare that to your ad C... Advanced 3 resources →
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