Name and brand your startup

Name it, design an identity, and say what it does in a line.

3 steps, 54 questions, laid out in the order you'll hit them

Each step is a topic with the real questions founders ask; open whichever one you're stuck on for the answer and the resources on it.

1. 1
   Naming your startup & domains

   A name you can spell, say, and own.

   How do I come up with a good name for my startup? 3 → Do I really need a .com domain, or is .io / .co / .in fine? 2 → What kinds of startup names exist and which type should I pick? 2 → How do I check if a name is legally free to use in India (trademark)? 2 → How do famous startups actually get their names, any real examples? 2 → All 18 questions in Naming your startup & domains →
2. 2
   Branding & visual identity

   Look like a company people trust.

   What does 'branding' actually mean for an early-stage startup? 2 → How do I position my startup so people instantly 'get' it? 2 → Do I need to hire a designer for a logo, or can I DIY it? 2 → How did Indian brands like Zerodha build trust without huge ad budgets? 2 → How do I create a consistent visual identity (colours, fonts) without a designer? 2 → All 18 questions in Branding & visual identity →
3. 3
   Copywriting & messaging

   Say what it is in words a customer would use.

   How do I write copy that explains what my product does clearly? 2 → What are the rules of good marketing copy? 2 → How do I write a headline / value proposition that grabs attention? 1 → How do I find the exact words my customers use to describe their problem? 2 → How do I structure a message so customers care (story / framework)? 2 → All 18 questions in Copywriting & messaging →