We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 698 founders registered. Any city that reaches 20 interested founders is on too. See your city

Money, pricing & model

Pricing & packaging

Charge money. Charge more. Here's how.

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What is a value metric and why does it matter for pricing? Your value metric is what you charge for, per seat, per email sent, per GB, per transaction, and getting it right matters more than the actual numb... Intermediate 2 resources → How many pricing tiers should I have and how should I package them? Three tiers is the sweet spot: a clear entry plan, a 'most people pick this' middle tier, and a premium tier that makes the middle look reasonable.... Intermediate 3 resources → How do I raise prices without losing my existing customers? Grandfather existing customers for a while, announce increases early and honestly, and tie the raise to added value. Most founders massively overes... Intermediate 3 resources → How should I price for the Indian market versus global customers? Don't just convert dollars to rupees, India is price-sensitive, so localize with lower entry tiers, annual plans, and UPI-friendly billing, then ch... Intermediate 3 resources → What is a fair way to price when I'm selling to a mix of small startups and large companies with the same product? Do not invent a single price that both can stomach, you will leave money on the table with the big ones and scare off the small ones. Use the same ... Intermediate 3 resources → Is a lifetime deal a smart way to get early cash, or am I mortgaging my future revenue? A lifetime deal buys short-term cash by selling your most valuable asset, recurring revenue, at a steep discount. It can make sense as a one-time l... Intermediate 2 resources → How do I decide between charging a monthly subscription versus a one-time fee for my product? Subscriptions fit products people use continuously and get ongoing value from, one-time fees fit tools that deliver a discrete outcome and then ste... Intermediate 2 resources → How do I set up an annual plan discount without training everyone to just wait for the cheaper option? Offer annual as the default and frame the monthly plan as the flexible, slightly pricier choice, rather than dangling annual as a discount you beg ... Intermediate 2 resources → How should I think about a free tier versus a free trial when I'm just trying to get people to pay? A free trial rushes people toward a paying decision, a free tier can let them settle in forever without ever converting. If your product shows valu... Intermediate 2 resources →

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