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Money, pricing & model

Pricing & packaging

Charge money. Charge more. Here's how.

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Who's asking Everyone Builder Launcher Grower Indie Hacker Technical Solo Founder Non-Technical Founder Domain Expert Anywhere Founder Repeat Founder

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What is a value metric and why does it matter for pricing? Your value metric is what you charge for, per seat, per email sent, per GB, per transaction, and getting it right matters more than the actual numb... Intermediate 2 resources → How many pricing tiers should I have and how should I package them? Three tiers is the sweet spot: a clear entry plan, a 'most people pick this' middle tier, and a premium tier that makes the middle look reasonable.... Intermediate 3 resources → How do I raise prices without losing my existing customers? Grandfather existing customers for a while, announce increases early and honestly, and tie the raise to added value. Most founders massively overes... Intermediate 3 resources → What is a fair way to price when I'm selling to a mix of small startups and large companies with the same product? Do not invent a single price that both can stomach, you will leave money on the table with the big ones and scare off the small ones. Use the same ... Intermediate 3 resources → How do I set up an annual plan discount without training everyone to just wait for the cheaper option? Offer annual as the default and frame the monthly plan as the flexible, slightly pricier choice, rather than dangling annual as a discount you beg ... Intermediate 2 resources →
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