We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 726 founders registered. Any city that reaches 20 interested founders is on too. See your city

Money, pricing & model

Pricing & packaging

Charge money. Charge more. Here's how.

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What is a value metric and why does it matter for pricing? Your value metric is what you charge for, per seat, per email sent, per GB, per transaction, and getting it right matters more than the actual numb... Intermediate 2 resources → How many pricing tiers should I have and how should I package them? Three tiers is the sweet spot: a clear entry plan, a 'most people pick this' middle tier, and a premium tier that makes the middle look reasonable.... Intermediate 3 resources → How do I raise prices without losing my existing customers? Grandfather existing customers for a while, announce increases early and honestly, and tie the raise to added value. Most founders massively overes... Intermediate 3 resources → What is a fair way to price when I'm selling to a mix of small startups and large companies with the same product? Do not invent a single price that both can stomach, you will leave money on the table with the big ones and scare off the small ones. Use the same ... Intermediate 3 resources → For an Indian B2B SaaS, should I price and invoice in rupees or dollars? Price in the currency of the buyer's mental budget: rupees for Indian companies, dollars for overseas ones, even if it means running two price list... Advanced 2 resources → How do I run a real pricing experiment to test a higher price without tanking my signups? Test the new price on new traffic only, hold your existing customers at their current rate, and watch conversion and revenue-per-visitor together, ... Advanced 3 resources → My biggest customer is asking for a custom price and features nobody else wants. Do I say yes? Say yes to the money, but be very careful about the features, one buyer's wishlist can quietly turn your roadmap into their internal tools team. Ch... Advanced 2 resources → How do I set up an annual plan discount without training everyone to just wait for the cheaper option? Offer annual as the default and frame the monthly plan as the flexible, slightly pricier choice, rather than dangling annual as a discount you beg ... Intermediate 2 resources → When does usage-based pricing beat a flat monthly plan, and how do I keep customers from fearing a surprise bill? Usage-based pricing wins when value scales with consumption and the customer can see the meter running (API calls, messages, compute), so their bil... Advanced 3 resources →

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