Money, Pricing & Model
Pricing & packaging
Charge money. Charge more. Here's how.
What is a value metric and why does it matter for pricing?
Your value metric is what you charge for, per seat, per email sent, per GB, per transaction, and getting it right matters more than the actual numb...
How many pricing tiers should I have and how should I package them?
Three tiers is the sweet spot: a clear entry plan, a 'most people pick this' middle tier, and a premium tier that makes the middle look reasonable....
How do I raise prices without losing my existing customers?
Grandfather existing customers for a while, announce increases early and honestly, and tie the raise to added value. Most founders massively overes...