Growth & Marketing
Retention, referral & virality
Keep them, and let them bring friends.
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How do I design an onboarding flow that gets a new user to their aha moment fast, so they stick?
Retention is mostly decided in the first session, so your job is to get the user to the one action that makes the product click before they get bor...
How do I build a referral program into my product technically without over-engineering it as a solo dev?
For your first version, skip the referral SaaS and the fancy attribution: a unique referral link per user, a simple table logging who invited whom,...
What's a viral coefficient, and is chasing a k-factor above 1 realistic for my kind of product?
The viral coefficient (k-factor) is how many new users each existing user brings, and a sustained k above 1 means true self-sustaining viral growth...