We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 667 founders registered. Any city that reaches 20 interested founders is on too. See your city
Grow & market

Retention, referral & virality

Keep them, and let them bring friends.

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What's a common mistake founders make with referral and virality? Bolting a referral program onto a product people don't love yet, and expecting it to manufacture growth. Referrals and virality amplify existing en... Intermediate 2 resources → How is retention different for a subscription SaaS versus a one-time-purchase or transactional product? Subscriptions live on renewal, so retention is about ongoing perceived value and preventing quiet churn at each billing cycle. Transactional or one... Intermediate 3 resources → What actually makes a product spread by word of mouth versus needing an explicit referral program? Word of mouth is organic (people tell friends because the product is remarkable or makes them look good), while a referral program is an engineered... Advanced 3 resources → Why do so many referral programs flop even when the product is good, and how do I avoid that? Most referral programs fail on friction and timing, not on the product: they ask people to refer before anyone has felt real value, hide the share ... Intermediate 3 resources →
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