Access, sales & scenarios
Selling to government
GeM, tenders, and the public-sector playbook.
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What is GeM and how do I get my product listed on it?
GeM (Government e-Marketplace) is the Amazon of government buying, a Section 8 company under the Ministry of Commerce where 50,000+ government buye...
What is an EMD and a performance bank guarantee, and how much cash will they lock up before I earn a rupee?
Earnest Money Deposit (EMD) is the deposit you post just to be allowed to bid, and a Performance Bank Guarantee (PBG) is the chunk (often 3 to 10 p...
A government buyer wants me to run a free pilot or PoC. Should I say yes?
Say yes only with a written scope, a fixed end date, and a named path to a paid tender if it works, otherwise you're donating engineering to an unf...
Do I need to manufacture in India or hit local-content rules to sell hardware or software to the government?
Often yes, and it's frequently a hard gate, not a nice-to-have. The Make in India / Public Procurement (Preference to Make in India) order and Clas...
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