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Spotting trends & opportunities
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How do I spot trends early enough to build a startup on them?
Live at the edge of a fast-changing field and pay attention to what enthusiasts and builders are hacking on before it's mainstream. Trends worth bu...
Everyone says the next big thing looks like a toy. What does that actually mean?
Disruptive products usually launch under-powered and get laughed off as toys, so incumbents ignore them while they quietly improve. By the time the...
Where do I look to find emerging opportunities before they're obvious?
Go where the problems are loudest and the solutions are ugliest: niche communities, power users, and industries still run on spreadsheets and Whats...
What are the biggest emerging opportunities in India right now?
The durable Indian bets sit on real shifts: rising India1 disposable income, cheap data and UPI rails, vernacular and India2 internet users coming ...
How do I turn a trend I've noticed into an actual product idea I can build?
A trend is just a direction, not a product. The move is to find one specific, painful job that the trend makes newly possible or newly urgent, then...
How do I catch a rising trend early when I'm building outside the big startup hubs and not in the room where these conversations happen?
You don't need to be in Bangalore's cafes to spot trends, and being closer to a real market can be an advantage the hubs don't have. The internet g...
What are the most common mistakes founders make when they try to build on a hot trend?
The classic mistakes are joining a trend at its peak, building the trend instead of a business, and assuming the hype equals demand. Founders fall ...
I'm still a student. How do I use my age and campus as an advantage for spotting the next trend?
As a student you're living in the future in one specific way: you and your peers adopt new behaviours and tools years before the mainstream does, a...
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