Ideas & Opportunity
Spotting trends & opportunities
Live in the future and build what's missing.
How do I spot trends early enough to build a startup on them?
Live at the edge of a fast-changing field and pay attention to what enthusiasts and builders are hacking on before it's mainstream. Trends worth bu...
How do I tell the difference between a real trend and a passing fad?
A real trend is powered by a durable shift in technology, cost, or behaviour that only moves one direction; a fad is powered by novelty and hype th...
Everyone says the next big thing looks like a toy. What does that actually mean?
Disruptive products usually launch under-powered and get laughed off as toys, so incumbents ignore them while they quietly improve. By the time the...
What are the biggest emerging opportunities in India right now?
The durable Indian bets sit on real shifts: rising India1 disposable income, cheap data and UPI rails, vernacular and India2 internet users coming ...
Should I chase whatever is hot (AI, crypto) or build in a boring niche?
Chasing the hype cycle puts you in a crowd of tourists competing on the same generic idea; boring niches have less competition and customers who ac...