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Spotting trends & opportunities
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How do I spot trends early enough to build a startup on them?
Live at the edge of a fast-changing field and pay attention to what enthusiasts and builders are hacking on before it's mainstream. Trends worth bu...
How do I tell the difference between a real trend and a passing fad?
A real trend is powered by a durable shift in technology, cost, or behaviour that only moves one direction; a fad is powered by novelty and hype th...
Everyone says the next big thing looks like a toy. What does that actually mean?
Disruptive products usually launch under-powered and get laughed off as toys, so incumbents ignore them while they quietly improve. By the time the...
What are the biggest emerging opportunities in India right now?
The durable Indian bets sit on real shifts: rising India1 disposable income, cheap data and UPI rails, vernacular and India2 internet users coming ...
Should I chase whatever is hot (AI, crypto) or build in a boring niche?
Chasing the hype cycle puts you in a crowd of tourists competing on the same generic idea; boring niches have less competition and customers who ac...
I keep spotting good trends too late, after they're already crowded. How do I get earlier signal?
Being early is mostly about where you spend your attention, not about being smarter. The earliest signal shows up in niche communities, developer f...
How do I know if a trend is big enough to build a company on, or just a small niche?
Small niches can be great businesses, so the real question is what kind of company you want, not whether the trend is big. Estimate the trend botto...
What are the most common mistakes founders make when they try to build on a hot trend?
The classic mistakes are joining a trend at its peak, building the trend instead of a business, and assuming the hype equals demand. Founders fall ...
How do I build a habit or system for spotting trends instead of relying on random luck?
Trend-spotting is a practice, not a talent, and it comes from consistent inputs plus a place to capture and connect what you notice. Build a simple...
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