Ideas & Opportunity

Spotting trends & opportunities

Live in the future and build what's missing.

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How do I spot trends early enough to build a startup on them? Live at the edge of a fast-changing field and pay attention to what enthusiasts and builders are hacking on before it's mainstream. Trends worth bu... Intermediate 3 resources → How do I tell the difference between a real trend and a passing fad? A real trend is powered by a durable shift in technology, cost, or behaviour that only moves one direction; a fad is powered by novelty and hype th... Intermediate 3 resources → Everyone says the next big thing looks like a toy. What does that actually mean? Disruptive products usually launch under-powered and get laughed off as toys, so incumbents ignore them while they quietly improve. By the time the... Intermediate 2 resources → Where do I look to find emerging opportunities before they're obvious? Go where the problems are loudest and the solutions are ugliest: niche communities, power users, and industries still run on spreadsheets and Whats... Intermediate 3 resources → What are the biggest emerging opportunities in India right now? The durable Indian bets sit on real shifts: rising India1 disposable income, cheap data and UPI rails, vernacular and India2 internet users coming ... Advanced 3 resources → Should I chase whatever is hot (AI, crypto) or build in a boring niche? Chasing the hype cycle puts you in a crowd of tourists competing on the same generic idea; boring niches have less competition and customers who ac... Intermediate 3 resources → How do I turn a trend I've noticed into an actual product idea I can build? A trend is just a direction, not a product. The move is to find one specific, painful job that the trend makes newly possible or newly urgent, then... Beginner 3 resources → How do I tell the difference between a trend that only matters to Silicon Valley and one that will actually land in India? Many trends that dominate tech Twitter never touch the Indian market, or land five years later in a totally different shape. Ask whether the trend ... Intermediate 3 resources → How do I know if a trend is big enough to build a company on, or just a small niche? Small niches can be great businesses, so the real question is what kind of company you want, not whether the trend is big. Estimate the trend botto... Intermediate 3 resources → What are the most common mistakes founders make when they try to build on a hot trend? The classic mistakes are joining a trend at its peak, building the trend instead of a business, and assuming the hype equals demand. Founders fall ... Beginner 3 resources →