Brevo, for most small businesses in India: its free plan sends up to 300 emails a day and paid plans are billed in rupees, Starter at ₹625 a month and Standard at ₹1,345. Pick Zoho Campaigns if you already use Zoho: free for 2,000 contacts and 6,000 emails a month, then Standard from ₹180 a month billed yearly for 500 contacts. Mailchimp is the familiar name, but its free plan stops at 250 contacts and Essentials shows ₹845 a month only for the first 12 months at 50% off. MailerLite (free to 250 subscribers and 2,500 emails, Comfort from $12 a month) has the cleanest editor for a simple newsletter, and Kit is free up to 10,000 subscribers for a creator selling to an audience. On a Shopify store, Klaviyo's free plan (250 active profiles, 500 emails a month) grows into the order-based flows that pay for it later. The rule: Brevo or Zoho Campaigns for rupee billing and a free plan to grow from, Klaviyo when the store is the business.
Part of Email marketing on eChai Explore.
7 resources, 7 link-checked.
An email marketing and messaging platform priced by emails sent rather than contacts. The free plan sends up to 300 emails a day; Starter is $9 a month ($8.08 billed yearly).
From brevo.com by Brevo Pricing page
Zoho's email marketing tool, priced in rupees from India: a Forever Free plan for up to 2,000 contacts and 6,000 emails a month, then Standard from ₹180 a month billed yearly (₹240 monthly) for 500 contacts.
From zoho.com by Zoho
Zoho Campaigns on eChai Explore
Mailchimp's plan page, shown in rupees in India: the Free plan is limited to 250 contacts, and Essentials, Standard and Premium are shown at ₹845, ₹1,265 and ₹25,300 a month for the first 12 months under a 50% offer.
From mailchimp.com by Intuit Mailchimp
A simple email marketing tool with automations and landing pages. Free for up to 250 subscribers and 2,500 emails a month; paid plans start at $10.80 a month billed yearly for 500 subscribers.
From mailerlite.com by MailerLite Pricing page
Kit (formerly ConvertKit) is email marketing for creators and small businesses. The free plan holds up to 10,000 subscribers with unlimited landing pages and forms.
From kit.com by Kit Pricing page
Klaviyo's plan page: a free plan for 250 active profiles and 500 emails a month, with paid email plans priced by active profiles. It is the email tool built around a Shopify store's order data.
From klaviyo.com by Klaviyo
A comparison of free email marketing plans by a team that opens accounts and tests the tools, updated in October 2026. Useful for checking what each free plan really allows before you move a list.
From emailtooltester.com by EmailTooltester 20 min read
