We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 698 founders registered. Any city that reaches 20 interested founders is on too. See your city
Brand, web & content

Website & landing page

Look real, load fast, ship today.

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Why isn't my landing page converting visitors into signups? Usually the headline is vague, the value isn't visualisable, or there's too much friction between landing and acting. Julian Shapiro's formula: con... Intermediate 2 resources → How do I know if people are actually reading my landing page or bouncing in two seconds? Add a free analytics tool and a heatmap so you can see where people scroll, click, and drop off, instead of guessing. If most visitors leave before... Intermediate 3 resources → Should I show pricing on my landing page before I've figured out what to charge? If you're pre-revenue, putting up honest placeholder pricing (even a range) filters out tyre-kickers and forces a real conversation about value. Hi... Advanced 2 resources → What are the boring legal and trust pages (privacy, terms, refund) I need before I take money or emails on my site? If you collect emails or personal data from Indian users, you now need a real privacy policy under the DPDP Act, not a copy-paste from a random gen... Advanced 3 resources →
eChai Partner Brands The partnership →