Brand, web & content

Website & landing page

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What should actually go on my startup's landing page? Above the fold: a clear headline saying what you do, a subheadline saying how, a visual of the product, social proof, and one call-to-action. Below... Beginner 2 resources → How do I build a landing page fast without knowing how to code? Use Carrd for a dead-simple one-pager (launch in an afternoon for a few dollars) or Framer if you want something more designed and scalable. Don't ... Beginner 2 resources → Why isn't my landing page converting visitors into signups? Usually the headline is vague, the value isn't visualisable, or there's too much friction between landing and acting. Julian Shapiro's formula: con... Intermediate 2 resources → Do I need a full multi-page website or is a single landing page enough? At the start, one focused landing page beats a sprawling multi-page site nobody reads. It forces you to say one thing clearly and gives you a singl... Beginner 2 resources → How do I make my site look trustworthy and professional on a tiny budget? Trust comes from clarity and proof, not gradients: consistent fonts, real logos of customers or press, testimonials with faces, and a fast-loading ... Beginner 2 resources → What's the fastest way to write landing page copy when I'm not a copywriter? Start by writing your headline as the single clearest sentence a customer would use to describe the problem you solve, not what your product 'is'. ... Beginner 3 resources → Should my landing page collect emails or push people straight to a WhatsApp or Calendly link? For most Indian early-stage products, a WhatsApp click or a booked call converts warmer intent than a cold email capture, because people respond fa... Intermediate 2 resources → My landing page looks great on desktop but breaks on mobile, how do I stop that from happening? Design the page on your phone first, because that's where most of your traffic actually opens it, then let desktop be the afterthought. In no-code ... Beginner 2 resources → How do I know if people are actually reading my landing page or bouncing in two seconds? Add a free analytics tool and a heatmap so you can see where people scroll, click, and drop off, instead of guessing. If most visitors leave before... Intermediate 3 resources → Should I show pricing on my landing page before I've figured out what to charge? If you're pre-revenue, putting up honest placeholder pricing (even a range) filters out tyre-kickers and forces a real conversation about value. Hi... Advanced 2 resources → What testimonials or logos can I put on my page when I have zero customers yet? Don't fake logos or invent quotes, it's the fastest way to lose the trust you're trying to build. Instead use real signals you do have: a founder n... Intermediate 2 resources → Is it worth setting up SEO on my landing page this early, or is that a waste of time pre-launch? Deep SEO work is premature before you know your product resonates, so skip the keyword rabbit hole for now. But spend thirty minutes on the basics:... Intermediate 2 resources → How do I set up a landing page in both English and a regional language for customers outside the metros? Only translate if your actual customers read that language better than English, otherwise you're adding work for a vanity gesture. When it genuinel... Advanced 2 resources → What are the boring legal and trust pages (privacy, terms, refund) I need before I take money or emails on my site? If you collect emails or personal data from Indian users, you now need a real privacy policy under the DPDP Act, not a copy-paste from a random gen... Advanced 3 resources →

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