Brand, Web & Presence

Should I show pricing on my landing page before I've figured out what to charge?

A starting point

If you're pre-revenue, putting up honest placeholder pricing (even a range) filters out tyre-kickers and forces a real conversation about value. Hiding pricing entirely with 'contact us' works only when you're doing high-touch enterprise sales, otherwise it just adds friction. You can and should change the number later, so treat the price on the page as a test, not a promise.

Go deeper

Hand-picked from around the web, each with a note on why it earns your time.

2 resources 2 link-checked

Read

✍️ Essay
✓ Link checked Free Beginner

Why we picked it This is a straight judgment call from Jason Lemkin, who has seen thousands of SaaS pricing pages, on when hiding your price is a real strategy versus just fear. He is honest that early-stage founders who are still experimenting with what to charge have a legitimate reason to keep enterprise numbers off the page, while also naming the cost: smaller buyers bounce when they cannot self-qualify on budget. Read it as a starting point for your own call, not a rule.

Dear SaaStr: Why Do So Many B2B Vendors Not Show Prices for Enterprise Plans?

From SaaStr by Jason Lemkin 5 min read

  • Hiding price buys you flexibility while you are still figuring out what to charge, but it adds friction and quietly turns away smaller buyers who want to check budget before they talk to anyone.
  • The right answer depends on who you sell to: self-serve and smaller deals reward showing a real number, genuinely custom enterprise deals can justify a Contact button.
  • Buyers now expect transparency and AI-first products are leaning further into it, so treat hiding price as a deliberate choice you can defend, not a default.
Open saastr.com →
📄 Article
✓ Link checked Free Intermediate

Why we picked it Once you decide to put a price on the page, this is the practical playbook for structuring it so it actually converts. Kyle Poyar spent years as a pricing consultant before writing this, and he treats the pricing section as your best salesperson: how many tiers, what each tier is for, and where anchoring and social proof genuinely help. It is concrete enough to act on even for a first draft you will change later.

Seven Tips to Optimize Your SaaS Pricing Page

From OpenView by Kyle Poyar 8 min read

  • Give each tier a clear job (who it is for and roughly what share of customers should land there) instead of just listing more features as the price climbs.
  • Lead every plan with the outcome a founder gets, not a raw feature list, and reinforce why each tier exists.
  • Anchoring, a highlighted popular plan, and social proof near the price reduce hesitation, but use them to clarify the real choice, not to trick anyone.
Open openviewpartners.com →

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