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Google & search ads
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How is Google Ads different from Meta ads for my D2C brand?
Google is a capture engine, people already know what they want and are searching for it, so you're paying to be found, not to interrupt. Meta is a ...
What is Performance Max and should I run it instead of Shopping ads?
Performance Max is Google's single automated campaign that runs across Search, Shopping, YouTube, Display, Gmail and Discover, letting AI decide wh...
How do I set up my product feed for Google Shopping and PMax properly?
The feed is the actual product you're advertising, not a technical afterthought, if titles, images and categories are wrong or thin, no amount of A...
Should I exclude low-margin products from my Google campaigns?
Yes, and it matters more than most founders think, accounts that exclude low-margin SKUs from Shopping and PMax report up to 40% higher ROAS becaus...