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How is Google Ads different from Meta ads for my D2C brand? Google is a capture engine, people already know what they want and are searching for it, so you're paying to be found, not to interrupt. Meta is a ... Beginner 3 resources → What is Performance Max and should I run it instead of Shopping ads? Performance Max is Google's single automated campaign that runs across Search, Shopping, YouTube, Display, Gmail and Discover, letting AI decide wh... Intermediate 4 resources → How do I set up my product feed for Google Shopping and PMax properly? The feed is the actual product you're advertising, not a technical afterthought, if titles, images and categories are wrong or thin, no amount of A... Intermediate 4 resources → How many conversions do I need before Google's AI can actually optimize my campaigns? Google recommends at least 30-50 conversions in the trailing 30 days before Performance Max has enough signal to optimise well, below that you're e... Beginner 4 resources → Should I exclude low-margin products from my Google campaigns? Yes, and it matters more than most founders think, accounts that exclude low-margin SKUs from Shopping and PMax report up to 40% higher ROAS becaus... Advanced 4 resources → Is it worth hiring a Google Ads agency in India, or should I run it myself? Below roughly Rs 3-5 lakh/month in Google spend, DIY with the free Skillshop training is usually fine, the mechanics aren't as creative-dependent a... Intermediate 3 resources →
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