Run paid ads

Structuring & managing Meta campaigns

Account structure, budgets, and what to touch.

Level All Beginner Intermediate Advanced
Market All India Global
Who's asking Everyone Just-Launched Founder Scaling Brand Bootstrapped Side-Hustler Product Person

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How should I structure my Meta ad account from scratch? Keep it boring: 2-3 campaigns max, organised by funnel stage (prospecting, retargeting, maybe a VIP/loyalty campaign), not by product or city. Meta... Beginner 4 resources → Should I use CBO or ABO for my campaigns? Use ABO while you're testing, it forces equal budget across ad sets so you get clean read on which creative actually wins, and Meta can't quietly s... Intermediate 4 resources → How much budget do I need per ad set before Meta can actually optimize it? Aim for enough daily spend to generate 5-10 purchase events within 7 days per ad set, minimum roughly Rs 50,000/month total account spend for Meta ... Beginner 4 resources →
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