Run paid ads

Structuring & managing Meta campaigns

Account structure, budgets, and what to touch.

Level All Beginner Intermediate Advanced
Market All India Global
Who's asking Everyone Just-Launched Founder Scaling Brand Bootstrapped Side-Hustler Product Person

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How should I structure my Meta ad account from scratch? Keep it boring: 2-3 campaigns max, organised by funnel stage (prospecting, retargeting, maybe a VIP/loyalty campaign), not by product or city. Meta... Beginner 4 resources → How much budget do I need per ad set before Meta can actually optimize it? Aim for enough daily spend to generate 5-10 purchase events within 7 days per ad set, minimum roughly Rs 50,000/month total account spend for Meta ... Beginner 4 resources →
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