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Structuring & managing Meta campaigns

Account structure, budgets, and what to touch.

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How should I structure my Meta ad account from scratch? Keep it boring: 2-3 campaigns max, organised by funnel stage (prospecting, retargeting, maybe a VIP/loyalty campaign), not by product or city. Meta... Beginner 4 resources → Should I use CBO or ABO for my campaigns? Use ABO while you're testing, it forces equal budget across ad sets so you get clean read on which creative actually wins, and Meta can't quietly s... Intermediate 4 resources → What is Advantage+ Shopping Campaigns (ASC) and should I run it? ASC is Meta's fully automated campaign, it controls audience, placement and budget and just needs you to feed it strong creative and enough spend t... Intermediate 4 resources → How much budget do I need per ad set before Meta can actually optimize it? Aim for enough daily spend to generate 5-10 purchase events within 7 days per ad set, minimum roughly Rs 50,000/month total account spend for Meta ... Beginner 4 resources → How many campaigns and ad sets should I actually be running? Fewer than you think. Most healthy D2C accounts run 2-3 campaigns and 2-4 ad sets each, splitting the same objective wider just fragments your budg... Intermediate 4 resources → How do I structure campaigns to test new creatives without breaking the ones that already scale? Never test inside your scaling campaign, it will torch a proven winner's learning phase. Run a separate, smaller ABO testing campaign to find winne... Advanced 4 resources →

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