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Structuring & managing Meta campaigns

Account structure, budgets, and what to touch.

Level All Beginner Intermediate Advanced
Market All India Global
Who's asking Everyone Just-Launched Founder Scaling Brand Bootstrapped Side-Hustler Product Person

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Should I use CBO or ABO for my campaigns? Use ABO while you're testing, it forces equal budget across ad sets so you get clean read on which creative actually wins, and Meta can't quietly s... Intermediate 4 resources → What is Advantage+ Shopping Campaigns (ASC) and should I run it? ASC is Meta's fully automated campaign, it controls audience, placement and budget and just needs you to feed it strong creative and enough spend t... Intermediate 4 resources → How many campaigns and ad sets should I actually be running? Fewer than you think. Most healthy D2C accounts run 2-3 campaigns and 2-4 ad sets each, splitting the same objective wider just fragments your budg... Intermediate 4 resources → How do I structure campaigns to test new creatives without breaking the ones that already scale? Never test inside your scaling campaign, it will torch a proven winner's learning phase. Run a separate, smaller ABO testing campaign to find winne... Advanced 4 resources →
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