Article

About Conversions API

Meta Business Help Center Free Beginner

Read this before touching any settings so you understand why CAPI exists, not just how to click through it.

  • Defines Conversions API as server to server event sharing that complements, not replaces, the pixel
  • Lists the event types CAPI supports beyond web: app, offline, and CRM events
  • Notes the same pixel ID is reused for browser and server events so they land in one dataset
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The question it answers

  1. How do I set up Business Manager, the Meta pixel and Conversions API before running ads?

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