Article

D2C Founder Fundraising: The Meta Ads Metrics Investors Actually Care About

Wittelsbach AI Free Advanced India

Written for Indian D2C founders specifically, and useful precisely because it tells you what to ignore: it calls standalone ROAS, CTR, and CPC curiosity, not signal, to investors, and names contribution margin, CAC payback, and LTV:CAC as what actually gets underwritten.

  • Flags CM2 of 25 to 40% of revenue and CAC payback under 4 months as the numbers Indian investors actually check.
  • Names an LTV to CAC ratio of 3.0 or higher as excellent, below 2.0 as weak, with rupee denominated repeat purchase benchmarks by category.
  • Explicitly dismisses standalone ROAS, CTR, and CPC as diligence signal on their own.
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The question it answers

  1. Which Meta Ads Manager metrics actually matter, and how do I read them?

Read with it

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