Podcast

Episode 705: Killer Meta Advantage+ Case Study: 1 Campaign, 1 Ad Set, 50 Ads

Ralph Burns, John Moran · Perpetual Traffic Free Advanced

Two working media buyers walk through a real multi-million-dollar Advantage+ test built around a single broad campaign carrying 50 ads, a concrete structure a founder can copy directly.

  • Their test consolidated spend into one broad Advantage+ Sales campaign with a single ad set carrying dozens of ad variants.
  • The structure outperformed their older, fragmented interest-based campaigns over a multi-month test, including a small account moving from $42 to $13 cost per acquisition.
  • Creative volume and variety, not audience segmentation, drove the ad set's learning.
Open on perpetualtraffic.com ↗

The question it answers

  1. Should I use detailed interest targeting or go broad with Advantage+?

Read with it

  1. A free, no login spreadsheet template for running structured creative tests, useful before you can justify paying for a tool... GrowthFullStack Template How to automate your creative testing for free in Google Spreadsheets GrowthFullStack
  2. Straight from Meta: explains exactly how Advantage+ detailed targeting expands past your chosen interests, and where it does... Meta Business Help Center Article About Advantage+ Detailed Targeting Meta
  3. Documents Meta's own mid-2025 move to fold many interest categories into broader groupings, the exact policy shift pushing... Meta Business Help Center Article Updates to Detailed Targeting Meta
  4. Meta's own free training walks through setting up an Advantage+ Sales campaign end to end, worth doing before you touch Ads... Meta Blueprint Course Maximize Performance with Advantage+ Sales Campaigns Meta
  5. Broad and Advantage+ only work as well as the purchase signal you feed them, this is the reference for getting Pixel and... Meta for Developers Article Conversion Tracking (Meta Pixel Documentation) Meta
  6. Jon Loomer actually ran the A/B test rather than repeating platform talking points, so this is one of the few sources with... Jon Loomer Digital Article Test Results: Advantage+ Audience vs. Detailed Targeting and Lookalikes Jon Loomer
eChai Partner Brands The partnership →