Video

These Facebook Ad METRICS Matter (Track Them This Way)

Ben Heath · YouTube Free Beginner

These Facebook Ad METRICS Matter (Track Them This Way)

Ben Heath's agency has managed over 150 million dollars in ad spend, and this is him walking his own Ads Manager column setup live, the fastest way to see which columns to add and in what order to read them rather than reading about it.

  • Demonstrates a practical, opinionated column order to check in Ads Manager instead of the dozens Meta shows by default.
  • Flags link click through rate, cost per click to landing page, and video hook rate as the secondary metrics worth watching alongside cost per result.
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The question it answers

  1. Which Meta Ads Manager metrics actually matter, and how do I read them?

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