Article · 4 min

What are the advertising levels in Meta Ads Manager?

Meta · facebook.com Free Beginner

Meta's explanation of the campaign, ad set and ad levels in Ads Manager and which decision belongs to which level; the map you need before building a first campaign.

  • Campaign level: the objective and buying type
  • Ad set level: audience, placements, budget and schedule
  • Ad level: the creative, copy and destination
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The question it answers

  1. How do I run Facebook and Instagram ads for my business?

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