Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Written for exactly your situation: no CS hire, the founder is customer success. It rejects expensive tooling and builds the... Customer Success Collective Article · 15 min read · Starting Up Building customer success from scratch: A framework for B2B SaaS Customer Success Collective
  2. This is the piece that lets you set support expectations in writing before a timezone gap gets read as neglect. It breaks an... EnterpriseReady.io Article · 18 min read · Starting Up SLA and Support: The Enterprise Ready SaaS Feature Guide EnterpriseReady (Replicated)
  3. This is the sharpest answer to the exact timing question: it names the two ways founders blow it (exiting too early and... SaaStr Article · 12 min read · Starting Up The Founders Guide to Transitioning From Founder-Led Sales: Why Most Get It Wrong and How to Get It Right Jason Lemkin
  4. This is the build-the-playbook manual to pair with the timing decision. It forces the abstract 'write it down' advice into... The GTM Newsletter Article · 18 min read · Starting Up The Founder-Led Sales Playbook: From First Deals to a Repeatable Motion The GTM Newsletter (GTMfund)
  5. This is the single piece that walks the exact leverage ladder our answer describes, in order: cease-and-desist notice first,... SCC Times Article · 12 min read · Starting Up How to Enforce Your Trade Mark Rights: Cease and Desist, Litigation and More SCC Online (SCC Times editorial)
  6. This is the practical takedown playbook: enroll in Amazon Brand Registry (you need your registered trademark, though India also... Lex Protector Article · 10 min read · Starting Up How to Handle Trademark Infringement on Amazon and Social Media Lex Protector (IP law firm)
  7. This nails why registering matters before trouble starts: infringement needs only a valid registration and works as prima facie... Bar & Bench Article · 8 min read · Starting Up Trademark infringement vs. Passing off: What is the difference and why it matters Divyang Chandan
  8. DSCI is India's industry body on data security (a NASSCOM initiative), so this is about as close to a canonical plain-language... Data Security Council of India Article · 10 min read · Starting Up The Digital Personal Data Protection Act, 2023: DSCI Summary Data Security Council of India (DSCI)
  9. This is the founder-facing counterpart to the DSCI summary: instead of restating the law, it turns it into an 8-step... Corrida Legal Article · 15 min read · Starting Up Compliance under the DPDP Act for startups collecting customer data Corrida Legal
  10. Supplements and wellness founders get burned by the same trap: assuming a product sits under FSSAI when a dosage or a claim... PharmaNow Article · 15 min read · Starting Up Nutraceuticals in India: FSSAI vs CDSCO, Complete Regulatory Guide PharmaNow editorial team
  11. The India-specific mechanics WIPO glosses over: you file Form MM2 through India's Trade Marks Registry, your international mark... Intepat Article · 14 min read · Starting Up Madrid Protocol India: International Trademark Guide (2026) Intepat IP Services
  12. This nails the exact cost trade-off in your answer: file the PCT within 12 months of your first Indian patent filing, then you... S.S. Rana & Co. Article · 12 min read · Starting Up PCT National Phase Application in India S.S. Rana & Co.
  13. This is the India-context checklist you negotiate from: it lays out exclusive vs sole vs non-exclusive, how royalty and... iPleaders Article · 20 min read · Starting Up IP Licensing Agreements (with a sample agreement template) iPleaders (Blog)
  14. A clean, plain-language breakdown of the ten terms that make up any license deal, so you can read the scope, exclusivity,... McInnes Cooper Article · 12 min read · Starting Up 10 Key Intellectual Property (IP) Licensing Agreement Terms Michael J. Melvin and Patrick Kerr
  15. This is the exact calendar of the boring recurring filings that quietly strike off companies: AOC-4 (annual accounts, Oct 30),... ClearTax Article · 12 min read · Starting Up ROC Compliance Calendar 2025-2026 (Private Limited Company) ClearTax
  16. Written by a founder-side sales veteran, this walks the exact traps in a big-company paper: net 90-120 payment terms you should... AWS Startups Blog Article · 12 min read · Starting Up Contract and Legal Traps to Avoid (Startup Founder Sales Series, Part 11) Mark Birch
  17. A startup lawyer's clause-by-clause breakdown from the vendor side: it explains that a liability cap does not erase risk, it... Startup Lawyer Article · 25 min read · Starting Up The Startup Commercial Contracts Guide Ryan Roberts
  18. Templates in the abstract are cheap; this reproduces the actual cold messages that landed real cheques and dissects why each... 22 Astronauts Article · 8 min read · Starting Up 5 Cold DMs That Led to Funding Ilir Aliu
  19. The craft of the cold email is universal, but who you send it to and what they expect is not: this maps the actual Indian angel... StartUpMandi Article · 14 min read · Starting Up How to Find Angel Investors in India (2026 Founder Playbook) StartUpMandi editorial team
  20. This is the guide that maps advisor structure to your exact stage, so you can see why a formal board is overkill at pre-seed.... Allied Venture Partners Article · 15 min read · Starting Up Strategic Advisory Boards Guide: Pre-Seed to Series B Allied Venture Partners
  21. This is the India-context piece for when you actually grant an advisor equity, written by a firm that does startup ESOP and... Treelife Article · 10 min read · Starting Up All About Advisor Equity: Types, Granting Process, Benefits Treelife
  22. This is the piece that names portfolio founders as the single strongest intro path and then ranks every other channel below it... OpenVC Article · 15 min read · Starting Up How to get warm intros to VCs OpenVC
  23. This is the operating manual for the group you want to start yourself. It gives you the exact numbers to decide on before your... Forbes Article · 9 min read · Starting Up 9 Things To Know Before You Start Your Own Mastermind Sarah Kathleen Peck
  24. This is the exact playbook the answer describes, spelled out step by step: research 10-15 attendees before you go, send 3-5... Growing Partners Article · 12 min read · Starting Up An Introvert's Guide to Killer Conference Networking Growing Partners

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