Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Written for exactly your situation: no CS hire, the founder is customer success. It rejects expensive tooling and builds the... Customer Success Collective Article · 15 min read · Starting Up Building customer success from scratch: A framework for B2B SaaS Customer Success Collective
- This is the piece that lets you set support expectations in writing before a timezone gap gets read as neglect. It breaks an... EnterpriseReady.io Article · 18 min read · Starting Up SLA and Support: The Enterprise Ready SaaS Feature Guide EnterpriseReady (Replicated)
- This is the sharpest answer to the exact timing question: it names the two ways founders blow it (exiting too early and... SaaStr Article · 12 min read · Starting Up The Founders Guide to Transitioning From Founder-Led Sales: Why Most Get It Wrong and How to Get It Right Jason Lemkin
- This is the build-the-playbook manual to pair with the timing decision. It forces the abstract 'write it down' advice into... The GTM Newsletter Article · 18 min read · Starting Up The Founder-Led Sales Playbook: From First Deals to a Repeatable Motion The GTM Newsletter (GTMfund)
- This is the single piece that walks the exact leverage ladder our answer describes, in order: cease-and-desist notice first,... SCC Times Article · 12 min read · Starting Up How to Enforce Your Trade Mark Rights: Cease and Desist, Litigation and More SCC Online (SCC Times editorial)
- This is the practical takedown playbook: enroll in Amazon Brand Registry (you need your registered trademark, though India also... Lex Protector Article · 10 min read · Starting Up How to Handle Trademark Infringement on Amazon and Social Media Lex Protector (IP law firm)
- This nails why registering matters before trouble starts: infringement needs only a valid registration and works as prima facie... Bar & Bench Article · 8 min read · Starting Up Trademark infringement vs. Passing off: What is the difference and why it matters Divyang Chandan
- DSCI is India's industry body on data security (a NASSCOM initiative), so this is about as close to a canonical plain-language... Data Security Council of India Article · 10 min read · Starting Up The Digital Personal Data Protection Act, 2023: DSCI Summary Data Security Council of India (DSCI)
- This is the founder-facing counterpart to the DSCI summary: instead of restating the law, it turns it into an 8-step... Corrida Legal Article · 15 min read · Starting Up Compliance under the DPDP Act for startups collecting customer data Corrida Legal
- Supplements and wellness founders get burned by the same trap: assuming a product sits under FSSAI when a dosage or a claim... PharmaNow Article · 15 min read · Starting Up Nutraceuticals in India: FSSAI vs CDSCO, Complete Regulatory Guide PharmaNow editorial team
- The India-specific mechanics WIPO glosses over: you file Form MM2 through India's Trade Marks Registry, your international mark... Intepat Article · 14 min read · Starting Up Madrid Protocol India: International Trademark Guide (2026) Intepat IP Services
- This nails the exact cost trade-off in your answer: file the PCT within 12 months of your first Indian patent filing, then you... S.S. Rana & Co. Article · 12 min read · Starting Up PCT National Phase Application in India S.S. Rana & Co.
- This is the India-context checklist you negotiate from: it lays out exclusive vs sole vs non-exclusive, how royalty and... iPleaders Article · 20 min read · Starting Up IP Licensing Agreements (with a sample agreement template) iPleaders (Blog)
- A clean, plain-language breakdown of the ten terms that make up any license deal, so you can read the scope, exclusivity,... McInnes Cooper Article · 12 min read · Starting Up 10 Key Intellectual Property (IP) Licensing Agreement Terms Michael J. Melvin and Patrick Kerr
- This is the exact calendar of the boring recurring filings that quietly strike off companies: AOC-4 (annual accounts, Oct 30),... ClearTax Article · 12 min read · Starting Up ROC Compliance Calendar 2025-2026 (Private Limited Company) ClearTax
- Written by a founder-side sales veteran, this walks the exact traps in a big-company paper: net 90-120 payment terms you should... AWS Startups Blog Article · 12 min read · Starting Up Contract and Legal Traps to Avoid (Startup Founder Sales Series, Part 11) Mark Birch
- A startup lawyer's clause-by-clause breakdown from the vendor side: it explains that a liability cap does not erase risk, it... Startup Lawyer Article · 25 min read · Starting Up The Startup Commercial Contracts Guide Ryan Roberts
- Templates in the abstract are cheap; this reproduces the actual cold messages that landed real cheques and dissects why each... 22 Astronauts Article · 8 min read · Starting Up 5 Cold DMs That Led to Funding Ilir Aliu
- The craft of the cold email is universal, but who you send it to and what they expect is not: this maps the actual Indian angel... StartUpMandi Article · 14 min read · Starting Up How to Find Angel Investors in India (2026 Founder Playbook) StartUpMandi editorial team
- This is the guide that maps advisor structure to your exact stage, so you can see why a formal board is overkill at pre-seed.... Allied Venture Partners Article · 15 min read · Starting Up Strategic Advisory Boards Guide: Pre-Seed to Series B Allied Venture Partners
- This is the India-context piece for when you actually grant an advisor equity, written by a firm that does startup ESOP and... Treelife Article · 10 min read · Starting Up All About Advisor Equity: Types, Granting Process, Benefits Treelife
- This is the piece that names portfolio founders as the single strongest intro path and then ranks every other channel below it... OpenVC Article · 15 min read · Starting Up How to get warm intros to VCs OpenVC
- This is the operating manual for the group you want to start yourself. It gives you the exact numbers to decide on before your... Forbes Article · 9 min read · Starting Up 9 Things To Know Before You Start Your Own Mastermind Sarah Kathleen Peck
- This is the exact playbook the answer describes, spelled out step by step: research 10-15 attendees before you go, send 3-5... Growing Partners Article · 12 min read · Starting Up An Introvert's Guide to Killer Conference Networking Growing Partners
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →